May 1, 2012

  Janine Faber the RD from Meijer came in and talk to us.  She covers Dayton, Columbus, Cincinnati, and Lexington areas. I loved hearing her talk about her job although I don't see myself doing it. The goal of the Meijer Healthy Living program is to increase sales and promotes customer loyalty by creating and communicating health solutions and product knowledge to shoppers. The RDs that work at Meijer host community events such as health fairs, expos, presentations, and cooking demos, have in-store events like disease management, taste of Meijer, media events like talking on the radio or on tv and have publications such as the Healthy Living Naturally Magazine. She gave us two the April and May additions and it was fun to read and see the different articles and recipes they as a team create. Janine and another member also post on pinterest which I thought was really neat but pinterest is awesome! She also talked about NuVal Nutrition Scoring System. I love this program and I wish every grocery store had this. NuVal really would help shoppers buy more nutritious foods and I think it would help improve the health of the community as a whole. NuVal also shows that you don't always have to pay more for nutritious products because alot of the time they are cheaper anyway! You can't beat that! Janine and the team of RDs are funded through sponsorships. Each company sends a list of products that can sponsor them such as McCormick, Plantarts, and the company will pay to be apart of the program then Meijer will try and incorporate them in their media segments. The team will look at the product and look at the NuVal score to make sure it is healthy to advertise

May 3, 2012

Heidi Anderson from Wellworks came and talk to us today. She is the special events coordinator. She does alot the marketing and public relations of Wellworks. One thing she stressed was collaborating with other agencies helps make things run alot easier and is less stressful. She talked about the Community Health Improvements policty where its helps improves peoples health and diet and reverse disease. She also talked about CSA which is the Community Supported Agriculture where you can buy a share of farmer's crop each week for 20 weeks and they deliver a box full of vegetables each week that are local grown and organic. She also mentioned that Wellworks is funded through memberships and services; and they are evaluated through surveys. Francie covered alot of it the other week so please so my other blog!